About Us

Core Values and Guiding Principles


  • Present Listening, Empowering Awareness.
  • Building Trust, Inspiring Self-Discovery.
  • Your Journey to Insight and Growth, Safely Guided.
  • Listens Deeply, Empowers Fully.
  • Cultivating Awareness Through Presence and Trust.
  • Unlocking Potential Through Empathetic Connection.


Founder Miss Masni Goh portrait

Masni Goh

Asia’s First Transitions Coach
ICF ACC Certified Coach & WSQ ACLP Trainer

Navigating Transitions with Clarity, Resilience, and Purpose

Transitions—whether stepping into leadership, navigating career shifts, or adapting to new life stages—are some of life’s most defining moments. While change is inevitable, the ability to manage transitions with confidence determines success. As Asia’s first dedicated Transitions Coach, I work with individuals, corporate leaders, and teams to turn uncertainty into strategic opportunities for growth and resilience.


With over 30 years of leadership experience across multinational corporations, entrepreneurship, and personal reinvention, I have guided professionals through complex transitions across industries, cultures, and geographies. My expertise extends beyond career navigation—I support organizations in fostering adaptive leadership, change readiness, and mental resilience, ensuring individuals and teams are equipped to thrive in an evolving landscape.


Proven Track Record in Transition Leadership

Corporate Leadership & Organizational Change

I have led large-scale transformations in multinational corporations, overseeing cross-border operations, talent development, and leadership transitions. My ability to navigate cultural, racial, and gender dynamics allows me to help professionals and teams build inclusive and high-performing environments.


Entrepreneurial Success & Business Growth

As the founder of a successful six-figure business, I understand the challenges of business pivots, industry shifts, and personal reinvention. My insights help entrepreneurs, executives, and professionals redefine their careers and businesses with confidence.

Group Coaching

Coaching for Mental Resilience & Positive Intelligence

My approach integrates cognitive science, emotional intelligence, and AI-supported tools to provide tailored strategies that foster adaptability, confidence, and long-term success. I have coached professionals from various industries, students preparing for career transitions, and individuals seeking to rebuild after personal or professional setbacks.

Diversity, Equity & Inclusion in Transitions

I advocate for inclusive transition strategies that support diverse workforces, ensuring that career and life changes align with personal and organizational goals. My coaching methodology is designed to bridge generational, cultural, and gender gaps, equipping individuals with the skills to navigate change while fostering belonging and collaboration.

Empowering Individuals and Organizations to Thrive


At the core of my work is a commitment to clarity, action, and impact. Whether you are a leader preparing for succession, a professional facing career uncertainty, or an organization navigating workforce transitions, I provide the expertise and tools to manage change effectively.

"In today’s evolving job market, uncertainty is a reality—but struggling through transitions alone is a choice."
— Featured in The Straits Times Read the article


For those ready to take control of their transitions with purpose and resilience, explore how MindCoach.sg can support your journey.


Introducing the DC² Framework


Data + Coaching + Clarity = Transformational Leadership

Paper sheet showing graphs

DATA

Leverage scientifically-validated DISC personality profiling to understand your team's behavioral patterns, communication preferences, and motivational drivers.

Coach Masni is coaching a group of people

COACHING

Apply your insights through personalised coaching strategies. Develop adaptive leadership approaches that resonate with each team member's unique profile.

Transparent cube representing clarity

CLARITY

Transform raw data into actionable insights. Gain a crystal-clear understanding of team dynamics, sources of conflict, and collaboration opportunities.

What You'll Achieve:


  • Reduce team conflicts by understanding personality differences
  • Boost engagement through tailored communication strategies
  • Accelerate productivity by assigning roles that match natural strengths
  • Build high-performing teams grounded in self-awareness
  • Create a culture of psychological safety and mutual respect


"Understanding isn't just about knowing your team, it's about knowing how to lead them effectively."


Goh Masni,

Founder of Mindcoach.sg